APPSFORCE INVESTMENT PRESENTATION

AppsForce Ltd is a new venture of Andre Fabris

It evolved from Codeten Ltd, my last business.

Codeten Ltd has developed 100 mobile apps, web apps and web sites to its clients.

The new business is developing and distributing our own product.

The company is wholly owned by Andre Fabris.

APPSFORCE INVESTMENT PRESENTATION

Codeten’s Clients and References

NHS
PayPal
Mumsnet
Worldpay

Times
BlackBerry
BBC
Spotify

APPSFORCE INVESTMENT PRESENTATION

Opportunity

Existing solutions have these main issues:

  • They are not comprehensive business tools
  • Running IT costs are very high
  • Lack of Central Management and Control
  • Lack of Privacy and Security
  • Poor Collaboration and Communication
  • Poor integration with other tools
  • Poor availability across devices and locations
APPSFORCE INVESTMENT PRESENTATION

AppsForce is the solution

AppsForce is an application platform service (aPaaS), delivered as a private cloud, aimed for small and medium businesses.

AppsForce takes the best from standard desktop and mobile stand-alone applications, software as a service platforms on public clouds, while removing all the constrains (cost, scalability, complexity, security, privacy, lack of central management), disrupting the market and delivering next generation of business software.

APPSFORCE INVESTMENT PRESENTATION

What is inside AppsForce

AppsForce is online store for server software allowing users to install software with one click, selling our own as well as 3rd party business applications. Number of apps is unlimited.

APPSFORCE INVESTMENT PRESENTATION

AppsForce - USP

AppsForce has a number of unique selling points:

  • It is an Business App Store
  • It’s unique Dashboard shows relevant data when it is needed
  • Global Search finds all data connected to the search term in all apps
  • It is customizable to any business type
  • It has 6 months ROI for its clients
  • It allows 3rd party Business Apps
  • It offers private hosting
  • It supports EFIGS languages
  • Customisable look and feel
APPSFORCE INVESTMENT PRESENTATION

AppsForce Road Map

  • AppsForce is currently being developed and it is in Beta stage.
  • While product is working we are creating automated self service part (front end), and polishing the back end
  • Global launch of the AppsForce is within seven months.
  • AppsForce will have frequent free updates and bug fixes.
  • We will publish a new version every year as a paid upgrade.
  • AppsForce already used by 5 clients and generated £125K sales
APPSFORCE INVESTMENT PRESENTATION

User Journey

  1. User learns about AppsForce
  2. User gets domain, private server and AppsForce installed with just a few clicks and in a 5 minutes. No technical knowledge is needed.
  3. User can log in to their private AppsForce, and use the store to get apps.
  4. Apps are installed just like on phone with one click.
  5. Through the admin panel, User their employees, and assigns access and roles
  6. So far this costs user nothing. All is provided for free to evaluate as long as needed.
  7. Once the user adds more then two employees per app, they will need to subscribe or pay one off licence fee.
  8. Payment and invoicing are fully automated
  9. Automated backups allow user even if their system completely crashes to create new instance in 10 minutes, and continue their business
APPSFORCE INVESTMENT PRESENTATION

Use Case

Noble Porter

AppsForce is very customisable. Noble Porter is a Deliveroo/Uber kind of startup, and AppsForce delivers: domain, servers, back end: Accounting, CRM, Ecommerce, HR software, Email and Digital PBX and front end: Web site, Ecommerce, User Ordering App, Driver app, Restaurant App.

APPSFORCE INVESTMENT PRESENTATION

AppsForce – Income Channels

Using various sales channels and multiple income generators elevates AppsForce as a successful product to SME businesses.

Sources of income:

  • Licence sales
  • Hosting
  • Commissions from 3rd parties
  • Support
APPSFORCE INVESTMENT PRESENTATION

Financial Projections

Assumptions show that a very small number of paying customers will generate enough sales to mark this business as economically viable.

APPSFORCE INVESTMENT PRESENTATION

Investment Requirements

The investment required is £150,000.

We estimate a maximum of 7 months before the AppsForce is ready to go to market, with a return of investment within the first full year of sales.

Equity share by discussion.

The £150,000 will be spent on:

  • PR and Marketing
  • Office and Equipment
  • Development

EIS and SEIS are optional

APPSFORCE INVESTMENT PRESENTATION

AppsForce Projections

Our market research and sales projections show good revenue and high profits based very conservative assumptions.
Return of investment is within first 12 months of sales

APPSFORCE INVESTMENT PRESENTATION

AppsForce Exit Strategy

The exit strategy will be agreed towards the end of our fifth year of trading and is most likely to include either floating the company on the stock market or a trade sale.

Our market research shows that although there are existing tools and solutions none are as comprehensive as ours.

We will become market leader and attractive to purchase.

APPSFORCE INVESTMENT PRESENTATION

Investment Potential

AppsForce with Andre Fabris have a huge experience and proven track record in this industry.

• AppsForce has a huge global market and a number of unique selling points.

• investment required is £150,000 with return within first year of sales.

• sales projections are based on realistic assumptions and show economical viability of the project.

• full business plan, use cases, product description, financial projections, and other material is available on request